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Walk into any bottle shop from San Diego to Stockholm. Shelves are overflowing with double dry-hopped (DDH) Triple IPAs, milkshake varieties, and pastry-inspired monstrosities. Yet, amidst the chaos, a quiet revolution is growing louder. It is the revolution of reduction. It is the era of the beer.

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In the modern golden age of craft beer, the hop is king. But not just any hop, and not just any barley. For the past decade, the brewing industry has been obsessed with a single, elusive goal: creating . Walk into any bottle shop from San Diego to Stockholm