Video Shoot Exclusive - Model Boys Europromodel Nakitas

Disclaimer: This article is based on exclusive access granted by Europromodel PR. All imagery and final video rights belong to Europromodel and Nakitas Studios.

According to Europromodel’s creative director (who wished to remain anonymous), "Static lookbooks are dead. Gen Z doesn't want to see a model standing against a white wall. They want to see the fabric move when the model runs. They want to hear the leather creak. Nakitas brings the audio-visual texture that our 'Model Boys' deserve." model boys europromodel nakitas video shoot exclusive

This video is expected to drop exclusively on Europromodel’s Vimeo channel and a curated TikTok edit later this month. Early leaks of behind-the-scenes (BTS) footage have already amassed over 500,000 views on fashion forums. Even before the official release, the hashtag #EuropromodelNakitas is trending among fashion TikTokers. Fans are particularly obsessed with a 10-second clip showing Model Boy "Jan" fixing his cufflink while walking backward through a fog machine. Disclaimer: This article is based on exclusive access

The video is structured around the theme of "The Chase." Three Model Boys—Luca, Jan, and Darian—navigate a labyrinthine set designed to look like a subway station after hours. The narrative is loose: they are looking for an invitation to an exclusive afterparty, but the true plot is the fashion. Gen Z doesn't want to see a model

In the ever-evolving world of high fashion and commercial modeling, few names have generated as much buzz in the underground circuit as Europromodel . Known for bridging the gap between gritty European street style and polished high-gloss editorial work, the agency has consistently pushed boundaries. But their latest project—featuring the rising collective known as the Model Boys and the enigmatic stylist/photographer Nakitas —has set the internet ablaze.

What makes Nakitas unique is the refusal to use static tripods. "If the model moves, the camera bleeds," Nakitas joked during our interview on set. This philosophy makes every feel like a short film rather than a commercial. When Europromodel paired Nakitas with the Model Boys, industry insiders knew the result would be explosive. The Exclusive Video Shoot: Day on the Set We arrived at a repurposed warehouse in the 10th arrondissement of Paris. The location was raw: exposed brick, leaking pipes, and shards of light piercing through broken skylights. This was not a sterile studio. It was a playground.