The title stuck because search engines love juxtaposition. "Kendrick Lamar" represents critical mass, Pulitzer-winning complexity, and street authenticity. "Somebody That I Used To Know" represents mainstream melancholia and minimalist indie pop. Together, they form a click-bait chimera.

Kendrick Lamar does not do romantic breakups. He does existential ones.

Kendrick Lamar’s greatest trick is making you search for a version of himself that no longer exists. He killed K. Dot. He buried the good kid in a m.A.A.d city . The man holding the Pulitzer is not the boy who wrote Section.80 .

And yet, the search persists.

That song features a hook sung from the perspective of a ghost—a friend of Kendrick's who was shot and killed. The lyrics float in a reverb-drenched ether: "I wonder if I was a better person, would you be at my funeral? / I wonder if I was a better person, would you be at my funeral?" Then, Kendrick adopts the voice of the deceased’s brother, who vows revenge, only to be killed himself. Finally, Kendrick raps about "Keisha’s Song"—a prostitute he knows.