For modern internal distribution, consider a Mobile Device Management (MDM) solution (e.g., Jamf, Kandji, SimpleMDM) that can push apps silently. However, for quick, low-friction installs from a webpage or email, the itms-services method remains a valid tool in 2025. Part 9: Complete Working Example Step 1: Upload MyApp.ipa and manifest.plist to https://files.yourcompany.com/ios/
itms-services://?action=download-manifestamp-url=https://example.com/app.plist (Result: iOS looks for a parameter named "download-manifestamp-url" – failure.) Itms-services Action Download-manifest Amp-url Https
<a href="itms-services://?action=download-manifest&url=https://example.com/manifest.plist">Install</a> Note: If you are placing this inside an XML feed or using JavaScript, you might need to escape the ampersand as & for the document to be valid XML, but the final href value should resolve to the raw ampersand. The https part of your keyword imposes strict server requirements: For modern internal distribution, consider a Mobile Device
The "Install" system dialog appears. Conclusion The keyword itms-services action download-manifest amp-url https is a historical, slightly mutated representation of one of iOS’s most useful enterprise distribution mechanisms. Properly understood as itms-services://?action=download-manifest&url=https://... , it provides a direct, unmediated way to install iOS apps from any web server. The https part of your keyword imposes strict
On an iOS device, open https://files.yourcompany.com/ios/install.html in Safari, tap the link.
<!DOCTYPE html> <html> <head><title>Install Company App</title></head> <body> <h1>Internal Distribution</h1> <p> <a href="itms-services://?action=download-manifest&url=https://files.yourcompany.com/ios/manifest.plist"> Click here to install the app </a> </p> <p>If the link doesn't work, copy this URL into Safari:</p> <code>itms-services://?action=download-manifest&url=https://files.yourcompany.com/ios/manifest.plist</code> </body> </html> Ensure your web server serves manifest.plist with HTTPS and correct MIME type.