Consider the passing of the Sexual Assault Survivors' Bill of Rights in the United States (2016). This law, which guarantees survivors the right to a forensic evidence kit at no cost, was not passed because of a PowerPoint. It was passed because survivor Annie E. Clark testified before Congress. She held up her unprocessed rape kit, still in its cardboard box, and said, "For six years, this box sat on a shelf while my perpetrator walked free."

Stop hiding behind faceless logos. Find the survivor in your community. Pay them for their time. Listen to them without interrupting. And then, build your campaign around the shape of their voice.

Stories are “neural coupling.” They allow the listener to turn the speaker’s experience into their own lived memory.

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