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G.I. Joe: Retaliation picks up where the 2009 film G.I. Joe: The Rise of Cobra left off, with the G.I. Joe team facing off against the villainous Cobra organization. The film follows Duke (Dwayne "The Rock" Johnson), Flint (D.J. Cotrona), and the rest of the Joes as they attempt to clear their names and take down Cobra. The film features a star-studded cast, including Bruce Willis, Channing Tatum, and Adewale Akinnuoye-Agbaje.
The production of G.I. Joe: Retaliation was marked by significant changes from the first film. The film's budget was increased to $175 million, allowing for more elaborate action sequences and visual effects. The film's marketing campaign was also revamped, with a greater emphasis on social media and online promotions.