Additionally, the lenticular prints—a Popu Best specialty—create a 3D effect that shifts as you walk past them. Two versions are available: “Morning Glow” and “Moonlight Serenity.” These are limited to 500 units each, individually numbered and authenticated. Breaking new ground, this collaboration includes a small apparel line. A minimalist hoodie featuring a monogram of Fukada Eimi’s signature, a tote bag with the phrase “Our First Collaboration with Popu Best” printed in Japanese calligraphy, and a stainless steel thermos etched with a silhouette from the Hokkaido shoot.
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The official announcement came two weeks later via a joint livestream. Fukada Eimi herself appeared alongside Popu Best’s creative director. With a warm smile, she explained, “I have always wanted to work with a team that sees my work as art. Popu Best understands that my fans don’t just want my face on a product—they want a piece of the world I create. This is our first collaboration with Popu Best, but I hope it will not be the last.” A minimalist hoodie featuring a monogram of Fukada
The livestream garnered over 500,000 views within 24 hours, and pre-registration for the product launch broke Popu Best’s previous records. The Fukada Eimi x Popu Best collection is divided into three distinct tiers, each designed to cater to different levels of collectors while maintaining a cohesive aesthetic. 1. The Signature Edition: Premium Photobook & BTS DVD The centerpiece of our first collaboration with Popu Best is the Eimi: Natural Frames photobook. Unlike standard gravure books, this 120-page hardcover volume was shot exclusively in Hokkaido and Okinawa, contrasting serene winter landscapes with vibrant summer coasts. The paper stock is museum-grade, and every page is laminated for durability and color fidelity. foil stamping tests
The documentary also shows the packaging design phase—samples of velvet-lined boxes, foil stamping tests, and the moment when Fukada Eimi approved the final scent-infused paper (a light jasmine aroma) for the photobook’s slipcase. Within one week of the official launch, "our first collaboration with Popu Best" was trending on X (formerly Twitter) in Japan, South Korea, Thailand, and the United States. International fans expressed gratitude for Popu Best’s decision to offer worldwide shipping with multilingual support.
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