PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
Persistence: Data stored on a blockchain or IPFS (InterPlanetary File System) is designed to be persistent, reducing the risk of data loss compared to traditional web hosting.
Finding top-performing collections on OpenSea generally involves analyzing specific metrics. Users often look at:
The shift toward decentralized platforms has allowed for the preservation of various forms of digital literature and art. Many enthusiasts use the blockchain as a way to archive and trade collections as permanent digital assets. This ensures that the data remains accessible and verifiable through decentralized storage solutions. Why Digital Collections Are Popular on OpenSea dolcett stories pdf collection opensea top
Digital art collections and document-based assets have become a significant part of the non-fungible token (NFT) ecosystem. For those interested in how PDF collections are managed on platforms like OpenSea, understanding the intersection of digital archiving and blockchain technology is essential. Digital Archiving and Blockchain Technology
Unlockable Content: Many creators utilize "unlockable content" features. When a user acquires an NFT, they may gain access to a private link or a decryption key that allows them to download the full PDF library or high-resolution files. Navigating Marketplace Trends Persistence: Data stored on a blockchain or IPFS
Volume Traded: The total amount of currency exchanged for items within a collection.
OpenSea is a major marketplace for NFTs, and it offers several features for those managing digital libraries or art sets: Many enthusiasts use the blockchain as a way
Floor Price: The lowest price for an item in the collection, which serves as an entry point for new collectors.
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
