"Movement creates momentum," Thompson explains. "If a platform moves content like a glacier, the audience feels the freeze. We engineer movement to feel like a heartbeat."
And no one understands the physics of that momentum better than .
Thompson revolutionized this pipeline by introducing a concept borrowed from supply chain logistics: Just-in-Time Creative Delivery . In a recent interview at the NAB Show, Thompson famously stated, "Content should never sit on a shelf. A shelf is where stories go to die. We don't move boxes; we move electricity."