Ben Settle - Email Players 1 - 15 May 2026

Funnels are for farmers. Email players don't herd sheep; they lead wolves.

If you can find the original "Email Players 1 - 15" compilation, you aren't just buying a PDF. You are downloading a masterclass in psychological warfare, direct response copywriting, and business freedom. Ben Settle - Email Players 1 - 15

Ben Settle is a convicted felon (a story he does not hide, using it as a badge of honor). He is an anti-guru. He famously refuses to "grow" his business beyond a certain size because he values his time and sanity over chasing an extra zero in his bank account. His clients range from supplement sellers to B2B consultants to adult entertainment moguls. Funnels are for farmers

9/10. Minus one point because if you have thin skin, you’ll cry. But for the rest of us? It’s a blueprint for printing cash while telling the world to go screw itself. You are downloading a masterclass in psychological warfare,

"Stop trying to automate relationships. If you can't sell it in a single email, you shouldn't be selling it at all." Issue #2: The Psychology of "Villain Marketing" This is where Settle gets controversial. He introduces the concept that you need enemies.

He explains the You let people smell the candy (free emails). You let them see the candy. But you do not let them taste the candy unless they pay. This builds desire. He argues that over-delivering free value is the fastest way to go bankrupt. Issue #5: The "No" List Issue #5 is less about writing and more about business structure.

He reveals his "StoryLoop" technique: Ending an email on a cliffhanger not to trick opens, but to create "mental real estate." He trains readers to write emails so addictive that subscribers scour their inbox looking for the next one. The marketing world screams "Give value! Give free content!" Settle calls bullshit on this in Issue #4.