| Region | Revenue (£k) | COGS (£k) | Operating Costs (£k) | Profit (£k) | |--------|--------------|------------|----------------------|--------------| | UK | 500 | 200 | 150 | 150 | | EU | 300 | 180 | 120 | 0 | | Asia | 200 | 80 | 70 | 50 |
Suppose the spreadsheet shows:
Based on the data, the highest profit increase comes from closing the underperforming European branch and reinvesting in the Asian market. This increases overall gross margin by 12% and reduces operating costs by 8%. acca ethics module unit 7 answers
