Bajaj Auto Ltd. has launched its flagship CSR initiative, Bajaj Engineering Skills Training (BEST) Centre, to skill engineering students in emerging areas of manufacturing technology.
As part of this initiative, SASTRA-BEST (AICTE approved and ASDC certification) Centre is being established at SASTRA Campus, Thanjavur to skill, up-skill and re-skill the modern workforce required for the industry.
The Ministry of Heavy industry (MHI) is concerned with the development of the Heavy Engineering and Machine Tools Industry, Heavy Electrical Engineering Industry and Automotive Industry and administering the 40 Central Public Sector Enterprises (CPSEs) and their subsidiaries and four autonomous bodies.
The objective of this collaborative ecosystem is to skill/re-skill/up-skill diploma/engineering students/industry personnel in cutting-edge technologies to further improve their career prospects and to cater for industrial requirements.
In the vast, chaotic, and mesmerizing labyrinth that is India, there is a saying: “Har doosra milega ek naya rang” (Every other mile, you will find a new colour). For creators, travelers, and global citizens, producing Indian culture and lifestyle content is not just about documenting food or fashion; it is about capturing a spectrum of contradictions where the ancient and the hyper-modern live side by side.
So, pick up your camera, pour yourself a cutting chai, and start with one story. Just one. The gulley (alley) behind your house has a thousand of them. Are you creating content on Indian lifestyle? Share your approach to authenticity in the comments below.
To create content here is to dance in the chaos, to find the rhythm in the traffic jam, and to understand that the stain of turmeric on a white kurta is not a mistake—it is a story.
SASTRA DEEMED UNIVERSITY
Tirumalaisamudram
Thanjavur - 613401
Tamilnadu, India
+91 4362 264101 - 108
+91 4362 350001 (20 lines)
+91 4362 264120
admissions
sastra.edu
